LAWLESS Launch Party

Get ready y’all because my girl @AnnieLawless just came out with the most AMAZING line of liquid lipsticks! Last week was the Launch Party for Annie’s new natural makeup line, LAWLESS. I had the best time trying on all of her gorgeous shades that she created and learning about the unique story behind her #NaturalAF makeup line!Annie is a petite little powerhouse with entrepreneurial spirit running through her veins. Not only is she a certified Holistic Health Coach, yoga instructor, co-founder of one of the largest organic cold-pressed juice companies in the U.S., Suja Juice, and the creator of the lifestyle blog, Blawnde, but she’s now adding FOUNDER of @LAWLESS to her already impressive resume.LAWLESS launched with liquid lipsticks because they have become so popular to wear, but most of them contain terrible toxic ingredients. When we talk, eat, and drink, a fair amount of our lip product is swallowed, and we end up consuming the ingredients it contains. These not-so-glamorous facts about makeup are what really motivated Annie to create her own line that was safe for people to wear every day. Now let me introduce you to the MEN! Annie came up with the cutest idea for her branding and named each shade after a stand-out man in her life. Here are the fellas in the line-up: Leo, Cameron, Brad, Dane, Jake, Ryan, Geroge and Romeo. Each shade offers lightweight, long-lasting coverage that won’t flake or crack throughout the day. And, of course, leave it to Annie to find the most INCREDIBLE space for the celebration. Located at Beauty & Essex in downtown LA, the entire night was stunning. Every detail, from all of the flowers to the mood lighting and even the plate settings, were flawless! In attendance, among many other lovely ladies, was my ride-or-die @Joelle_Fletcher. When it comes to trying on makeup, I think it’s always good to have your trusty gal pal there to tell you what looks good and what doesn’t. Plus, it’s never a dull moment with this conch! And can we just talk about the Man Servants for a second? I mean! *drools* Named after each of the 8 lipstick shades, these guys were serving up LAWLESS all night long. Kudos on the eye candy Annie! Nothing makes me happier than watching my friends accomplish their dreams. I am SO excited for Annie and her latest venture into the natural beauty space. I know that there are only amazing things to come from this line. Thank you Annie for letting me be a part of your special day! Now go get your LAWLESS ladies! Available at www.lawlessbeauty.com!

xo,

Becca